improving the effectiveness of signs for your business
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improving the effectiveness of signs for your business

Signs, signs, everywhere there's signs. With so many signs around, are the signs for your business even being seen? When you invest in the signs that you need to advertise for your business, you want to be sure that they are getting noticed, providing potential customers insight about what your company offers and that they will be durable enough to withstand the abuse that Mother Nature puts them through. My blog will provide you with tips and advice that can help you accomplish all of these things for your growing small business. Hopefully, what has been included is enough to prove profitable.

improving the effectiveness of signs for your business

Boutique-Style Branding: Making Your Specialty Shop Stand Out On A Crowded Street

Iker Soler

You've put your heart and soul into creating a delightful shop where you can make customers happy with hand-picked specialty items. Now it's time to set up the store in a way that will entice a clientele that's going to love the products so much that pockets and purses open wide to make prompt purchases. Beyond those who are inclined to come in just because they like your particular type of merchandise, the storefront needs to be so inviting it draws in people who are simply curious. The dollars they spend unexpectedly can make a big difference in your bottom line. This is where distinctive branding can give you an advantage. To accomplish customer engagement goals, your shop needs to be enchanting, eye catching and endlessly memorable.

Boutique-style branding is all about making an important and persuasive visual impact on potential buyers. They'll know just by looking that this is a place they can go inside to find delightful merchandise that isn't commonly available at an ordinary corner drug store, grocery store or clothing shop. Create your own outside boutique branding with a combination of bold and beautiful techniques that draw attention with color, style and a touch of personal creativity.

Charming Door and Window Awnings

Although awnings have the practical purpose of providing shade, they're more important to your business as a unique form of signage. Before you place an order for awnings, consider your choices in terms of how they represent your branding.

Fabric -vs- Aluminum. Fabric awning styles have a soft, airy appearance that matches well with a lighthearted gift shop, a summery apparel store or a cute little candy shop. Aluminum awnings are sturdy enough to hold up through most inclement weather conditions. They look great for the front of an upscale home accessories store, a specialty foods shop or a gallery featuring local artists.

Solid Colors -vs- Stripes. Either plain or patterned, the colors you choose will subtly convey the type of shopping experience the customer can expect inside. Go for lighter shades of solid colors or festive stripes if your shop's products are fun, feisty, flavorful or fragrant. Darker colored awnings and stripes are suitable for a shop with a more formal atmosphere.

Block -vs- Script Lettering. Readability is the top priority for your company name when it's printed on the awning. Therefore, block lettering is usually the top choice. But if a flowing script is part of your shop's logo, you may have the same style lettering on your awning. Just make sure it's printed in a contrasting color using the largest letters possible for the awning size.

To browse your options for awnings, check out a site like

Dazzling Window Displays

Now that you've drawn attention to your storefront with colorful awnings, the window displays play a role in drawing potential customers through the front door and into the shop to make purchases.

  • For small-size items, window display cases are the perfect fit for specialty products ranging from cupcakes to handcrafted jewelry.
  • For medium-size and larger items such as antique furniture and decorative garden art, create realistic settings or enchanting panoramas with a touch of whimsy. Keep several shelves and a small table on hand that you can stack, drape with fabric or decorate to create a variety of displays throughout the year.

Branding Tip: Regardless of which way you decide to exhibit your wares, it's vital to reinforce your boutique-style branding in the window. An easy way to accomplish this is to have little and large signs printed up with your logo prominently positioned at the top or bottom. Complete the signs with handwritten prices, gem names or other pertinent details of the items you're showing.

Some municipalities and shopping districts allow additional signs such as outdoor chalkboards and banners. These opportunities enhance your boutique-style branding when you include your logo and the same color scheme as your awnings.