improving the effectiveness of signs for your business
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improving the effectiveness of signs for your business

Signs, signs, everywhere there's signs. With so many signs around, are the signs for your business even being seen? When you invest in the signs that you need to advertise for your business, you want to be sure that they are getting noticed, providing potential customers insight about what your company offers and that they will be durable enough to withstand the abuse that Mother Nature puts them through. My blog will provide you with tips and advice that can help you accomplish all of these things for your growing small business. Hopefully, what has been included is enough to prove profitable.

improving the effectiveness of signs for your business

Increasing The Longevity Of Your Small Business's Feather Flags

Iker Soler

Cost-effective marketing tools are vital for any small business. Investing in feather flag signs is great because they are affordable, durable, and easy to set up. People's eyes will naturally be drawn to your place of business because these flags are brightly colored and can be set up in many locations. However, like any signage, these flags can wear down if you don't maintain them. Here are some guidelines to keep your feather flag signs for years to come.

Give Your Flags a Good Wash Every So Often

Many feathered flags are made of durable polyester or vinyl blends that can withstand outdoor use. However, over time your flags can look dingy due to rain, road debris, pollution, etc. Although it would be nice for customers to judge your business solely on your service, many people judge businesses on their presentation as well. Dirty flags don't look very nice and could possibly deter customers.

Washing your flags every so often isn't hard to do. You can hand wash them or put them in a washer on a "delicate" cycle; for extra protection you can wrap the flags in a mesh washing machine bag. A light detergent usually works well and won't fade your flag—if you aren't sure what's safe, ask your flag manufacturer. When the flags are washed, make sure you hang them out to dry. Never put them in a dryer! The dryer could shrink the flags so they won't fit on their stands; the dryer could also warp the material and peel off any printed graphics.

If you have hard-to-clean stains like bird droppings, consider scraping off as much of the stain as you can with a plastic knife. Pretreat the stains with a powdered laundry detergent before putting them in the wash. Strong chemicals like hydrogen peroxide can work for pretreatments, but again, make sure you ask your manufacturer to make sure this is safe for your flags' fabrics.

Position Your Flags with Other Obstacles in Mind

Your first mission is to position your flags in the places that will best grab customers' attention; however, you should consider factors that affect your flags' longevity and customer safety. For instance, you can place flags on your business's verge, but make sure the flags don't get too close to the road -- a loose flag could become a danger to drivers. Avoid placing flags too close to parking spots, as a distracted customer could knock one over when he or she parks. You should also watch out for any buildings or structures that could potentially puncture the fabrics.

If you are worried about people messing with or even stealing the flags, consider purchasing kits with reinforced grommets. Instead of investing in stand-up kits, invest in flags that can be staked in the ground.

Prevent Fading

Your flags won't catch passersby if their colors are faded, so it's a good idea to purchase an aerosol fabric protectant from a local hardware store. These protectants seal the fabric fibers and prevent them from breaking down in UV light.

Contact your sign manufacturer for more information on how to protect and take care of your flags.