improving the effectiveness of signs for your business
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improving the effectiveness of signs for your business

Signs, signs, everywhere there's signs. With so many signs around, are the signs for your business even being seen? When you invest in the signs that you need to advertise for your business, you want to be sure that they are getting noticed, providing potential customers insight about what your company offers and that they will be durable enough to withstand the abuse that Mother Nature puts them through. My blog will provide you with tips and advice that can help you accomplish all of these things for your growing small business. Hopefully, what has been included is enough to prove profitable.

improving the effectiveness of signs for your business

Five Reasons to Rent Shop and Trade Show Displays

Iker Soler

Good display materials are necessary if you want to show off your products as effectively as possible. Whether you need displays for your shop or a trade show, renting them may be the best option. 

1. No Storage Needs

For those that only need a display for one or two annual trade shows or for a short-term in-store promotion, purchasing a display means having to store it for the majority of the year. Storage space is often at a premium in most small businesses. By renting your displays, you know they are available when you need them but you don't have the headache of storing them.

2. Try Before You Buy Options

Sometimes it can be hard to decide what type of display will best fit your needs. Yet, purchasing a display is a big investment, so making a mistake on design can cost you quite a bit. Instead of buying outright, try renting first. This way you can test drive several different display styles at a low cost before deciding which type will best serve your business. 

3. Easier Transport

Sometimes the best place to build your business is at trade shows that are nowhere near your main shop. Traveling to the location with both your business wares and marketing material as well as a large display setup can be a challenge, especially if you are flying in. It can be easier to simply rent a display and let the display company handle transporting it to your trade booth location.

4. Set-Up Options

If time will be tight, such as when traveling a fair distance to a trade show, then a display rental service may be able to save you time. Many services provide setup and takedown as part of their service offerings. All you need to do is arrive at the show early enough to check-in and add your materials to the display before the show opens. You can also leave the show earlier, as you won't have to stick around to tear it down and pack up the display.

5. Cost Savings

As mentioned previously, investing in a display can be expensive. If you only need it a couple of times a year, it may be much cheaper to simply rent the display on those occasions. You also won't have to cover the costs of display maintenance, repair, and eventual replacement.

Contact a custom display rental service like Stevens Exhibits & Displays Inc if you are in need of a display for your shop or trade show.